For over three decades, Seachem has been a company rooted in sound science. Our experience in the hobby and an educated staff of chemists and biologists are part of the package when you purchase Seachem products. Seachem remains as one of the few surviving independent and privately owned pet care companies.

With our premium line, aquavitro®, our goal is to have a line that is an outlet for rapid response to the advent of new technologies and information as they arise, something we couldn’t do with the very well established Seachem line. We’ve distilled the essential components of reef keeping and plant keeping into a no compromises, rigorously optimized product line, and added conditioners and filtration that outperform the already high standards we've set with the Seachem line. We’re committed to maintaining that optimization.

One of the most disturbing trends in many industries seems to be a push toward a much less personal and much more sterile style of business. This trend runs contrary to the basic foundation of Seachem’s primary philosophy in that it ultimately robs the hobbyist and pet stores of the service and knowledge so vital to the hobby. We believe that this is exactly where the independent store owners and operators will be able to make their mark of success in the approaching years. Consequently, we've increased our efforts to support the development of the independent pet dealers and aquatic hobbyists.

That is why, as a premium brand, aquavitro® is sold exclusively in independent dealers. Our commitment to keeping aquavitro out of big chain stores and off the internet means the independent dealer has the first and best opportunity to service customers that desire the very best products for their aquariums.